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There are certain schools that you just assume would have a bustling NIL situation. In the Big Ten, you’d expect that Michigan, Nebraska, Ohio State and Penn State would all have money flowing in for programs to use for NIL. As we’ve seen things unfold over the last couple years that has not been the case.
Each of those major programs has seen its own struggles with getting donations for NIL. Ohio State made a strong NIL commitment over the last year. It's not a coincidence that it’s on track to land a lot of major prospects this cycle. Penn State coach James Franklin recently went on the "Next Up With Adam" podcast. He said that progress has been made at Penn State but the program is two years behind.
Franklin’s assertion is that if the 750,000 Penn State alumni gave something it would be a powerful thing for the program. That’s definitely true but not really realistic.
There are other problems here. NIL isn’t explained well for the average fan. That is partially because the teams technically don’t control it. Also, NIL wasn’t initially intended as a vehicle to help secure recruits.
There is also the issue that fans see the Big Ten making more money than ever but schools keep asking fans for money. Fans don’t seem to grasp that programs can’t take that television revenue and use it for NIL. Again, that is an education around the NIL issue.
This is a tricky issue to solve. The easiest solution would be for the NCAA to allow NIL to be brought in-house for schools. We’ll see if that ever happens. Until it does this disconnect will continue between fans and programs around the country.
James Franklin shines light on Penn State NIL
By: Greg Smith - Rivals.comThere are certain schools that you just assume would have a bustling NIL situation. In the Big Ten, you’d expect that Michigan, Nebraska, Ohio State and Penn State would all have money flowing in for programs to use for NIL. As we’ve seen things unfold over the last couple years that has not been the case.
Each of those major programs has seen its own struggles with getting donations for NIL. Ohio State made a strong NIL commitment over the last year. It's not a coincidence that it’s on track to land a lot of major prospects this cycle. Penn State coach James Franklin recently went on the "Next Up With Adam" podcast. He said that progress has been made at Penn State but the program is two years behind.
Franklin’s assertion is that if the 750,000 Penn State alumni gave something it would be a powerful thing for the program. That’s definitely true but not really realistic.
There are other problems here. NIL isn’t explained well for the average fan. That is partially because the teams technically don’t control it. Also, NIL wasn’t initially intended as a vehicle to help secure recruits.
There is also the issue that fans see the Big Ten making more money than ever but schools keep asking fans for money. Fans don’t seem to grasp that programs can’t take that television revenue and use it for NIL. Again, that is an education around the NIL issue.
This is a tricky issue to solve. The easiest solution would be for the NCAA to allow NIL to be brought in-house for schools. We’ll see if that ever happens. Until it does this disconnect will continue between fans and programs around the country.
