Fox (FOXA) Earns $800M from Super Bowl LIX amid Record Viewership
By: Vince Condarcuri - TipRanksSuper Bowl LIX drew in a massive audience of 127.7 million viewers–with a peak average audience of 137.7 million viewers during the second quarter–which made it the largest audience for a single-network telecast in TV history, according to Nielsen. Aired on FOX, FOX Deportes, and Telemundo while also streamed on Tubi, the game generated over $800 million in revenue for Fox FOXA +2.45% ▲ .
Impressively, Kendrick Lamar’s halftime show broke records with an average viewership of 133.5 million across all platforms. The performance, which featured special guests like SZA and Samuel L. Jackson, resulted in 80 million engagements and nearly 200,000 posts on social media. As a result, Lamar’s show surpassed Usher’s 2024 performance that saw 17 million engagements and 6,000 posts.
The Super Bowl also saw significant advertising revenue, with Fox selling over 10 ads for at least $8 million each. Interestingly, Budweiser’s BUD +2.37% ▲ “First Delivery” ad ranked number one, followed by Lay’s PEP -1.13% ▼ “The Little Farmer.”
Furthermore, according to ad consulting firm Zappi, this year’s Super Bowl ads achieved an average Sales Impact score of 72, which was significantly higher than the average U.S. ad score of 50.
