For you McDonald's fans. And yes I am one of them, I confess.
Loop Capital Markets expects "Better Burger" to be the next big thing for McDonald's Corporation (NYSE:MCD) in the U.S. next year based on what the firm is hearing from franchisees.
Analyst Alton Stump thinks the Better Burger rollout could lift U.S. comparable sales by 400 to 500 basis points by the second half of 2023.
Better Burger is slated to initially begin rolling out on the West Coast next month and is expected to be in all locations in that region by the end of March and available nationwide by the end of June. The new burger platform will include a uniform made-to-order 40-second grilling process aimed at delivering a more consistent hamburger searing and properly melted cheese, new brioche buns and added onion flavoring while the burgers are cooking.
"In addition, less patties will be cooked on the same grill at a time, which will enable better heating distribution and reduce the average time between customers ordering and receiving their burgers."
The transition to made-to-order for all MCD’s burger offerings under Better Burger is seen as the most important driver behind the superior product quality.
McDonald's new burger platform is expected to be a sales driver
By: Clark Schultz - SA EditorLoop Capital Markets expects "Better Burger" to be the next big thing for McDonald's Corporation (NYSE:MCD) in the U.S. next year based on what the firm is hearing from franchisees.
Analyst Alton Stump thinks the Better Burger rollout could lift U.S. comparable sales by 400 to 500 basis points by the second half of 2023.
Better Burger is slated to initially begin rolling out on the West Coast next month and is expected to be in all locations in that region by the end of March and available nationwide by the end of June. The new burger platform will include a uniform made-to-order 40-second grilling process aimed at delivering a more consistent hamburger searing and properly melted cheese, new brioche buns and added onion flavoring while the burgers are cooking.
"In addition, less patties will be cooked on the same grill at a time, which will enable better heating distribution and reduce the average time between customers ordering and receiving their burgers."
The transition to made-to-order for all MCD’s burger offerings under Better Burger is seen as the most important driver behind the superior product quality.
