The women’s final outdrew the men’s by 4 million.
But the men were on TBS, Trutv, and TNT and no major network. And was at 9:20 pm on a work night.
The Women’s was on ABC and ESPN. And the draw of Caitlin to the non-fan. And was late afternoon/early evening on Sunday. Setup for success.
https://www.nbcnews.com/news/sports/women-outshine-men-ncaa-final-tv-viewership-rcna147112
But the men were on TBS, Trutv, and TNT and no major network. And was at 9:20 pm on a work night.
The Women’s was on ABC and ESPN. And the draw of Caitlin to the non-fan. And was late afternoon/early evening on Sunday. Setup for success.
https://www.nbcnews.com/news/sports/women-outshine-men-ncaa-final-tv-viewership-rcna147112
