For those in the know, what is the biggest challenge NIL groups are facing today?
- Raising small donations from the casual fan?
- Raising large donations from non-local fans?
- Reaching fans outside of the existing athletic department fundraising group?
- Incentivizing donations (large and/or small)?
- Forecasting NIL funds?
- Demonstrating ROI to those who donate?
- Competition for funds from other university-based fundraising initiatives?
- Something else?